Pooch Puppets

Pooch Puppets, an interactive dog toy company, desired to optimize their website for sales conversion and SEO, run PPC and social media ads, and streamline their back office and digital presence.

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Achieved a Click Through Rate of 3.4% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

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Challenge

Increase online sales.

Solution

Streamlined and optimized Shopify's backend and UI/UX for increased sales conversion. Landing pages and product pages required a facelift and proper tracking. On-Page SEO was implemented, while Google Shopping was activated simultaneously. A social media marketing strategy was deployed to enhance the brand's visibility on Facebook, Instagram, and TikTok through images and videos. Social media ads were implemented with multiple ad sets and A/B testing, as well as retargeting efforts.

Results

Achieved a Click-Through Rate (CTR) of 3.4%, leading to numerous new sales. In the campaign's first month, the Cost Per Action (CPA) decreased by 20%, surpassing the client's target. From January to February 2024, post-click revenue, generated by both dynamic retargeting and the prospecting campaign, produced a Return on Investment (ROI) of 272%. Initial SEO efforts resulted in 8 targeted keywords being ranked, contributing to increased sales.

3.4% CTR

20% less CPA

272% ROI

From The Client

"After reviewing numerous digital marketing agencies for our Shopify project, Digital Grid Agency consistently stood out as the top choice. Their expertise in SEO, PPC, and social media marketing aligned perfectly with our needs. Furthermore, their adept strategy in e-commerce and customer acquisition has not only been effective but has also made our collaboration a delightful experience. Digital Grid Agency has truly been instrumental in enhancing our online presence and driving sales."
- Shaun McFarland Founder - PoochPuppets.com